Guest Post: What’s the WURD? The Future of Black Talk Radio (Part 3)

In case you missed them, check out Part 1 and Part 2 of What’s the WURD?

Our quarterly WURD Speaks event series has been a tremendous success — each of our past 9 events has been sold out. We are currently gearing up for our next event titled “Are We There Yet? Navigating the New Economy, Racial Politics and Election 2012” which will be held on October 25 at The Enterprise Center.

And this September we are excited to launch a series of new programs during our late evening timeslot (7pm-9pm) called “WURD After Dark” as well as a new weekend lineup. Additionally, we are re-launching our web site with a heightened emphasis on dynamic content and social media.

We will add these new components to our current daytime schedule featuring: “Wake Up With Bill” (7:00 AM – 10:00 AM) hosted by Bill Anderson which is the only show in the market that boasts the Mayor, School Superintendent, District Attorney and Executive Director of the Philadelphia Housing Authority as regular monthly guests; former Daily News columnist and lifestyle blogger, Fatimah Ali (10:00 AM – 12 noon); Rev. Al Sharpton keeps us connected to the national issues from 1:00 PM – 4:00 PM; and our own Al Butler holds down drive time from 4:00 PM – 7:00 PM.

These are exciting, yet turbulent times. The bottom line is that the future of WURD, and Black talk radio in general, is in our community’s own hands.  While my staff  and I work hard every day to ensure the economic viability of this business, without the tangible support of the community, it will never be enough. If it is important to have a place to talk openly and honestly about the most pressing issues facing Black folks today, then we have to actively support it, plain and simple.  And there are lots of ways to do just that.

  • Patronize our advertisers — It is incumbent upon Philadelphia’s African-American community to engage in economic activism. Be intentional about where you spend your money.
  • Join our “900 In 90” membership campaign.
  • Listen to the station and encourage others to do the same.
  • Attend our October 25th WURD Speaks event (
  • If you work for a major corporation, advocate that your company advertise or sponsor a WURD Speaks special event.
  • Talk about WURD to your family, friends, church, sorority, fraternity, etc.
  • Call in and join the on-air conversation – 215-634-8065.

We need to all become stakeholders in the future of this station. Only through this type of widespread embrace, will we be able to ensure that, as Dr. Marable pondered, the authentic voice of Black people will have a chance to be heard.


Sara Lomax-Reese is the president of WURD Radio, LLC, Philadelphia’s only African-American owned talk radio station. She has been the host and producer of HealthQuest Live radio show on WURD since 2002. Prior to her work with WURD, Sara co-founded HealthQuest: Total Wellness for Body, Mind & Spirit, the first nationally circulated African-American consumer health magazine in the country. A graduate of the University of Pennsylvania and Columbia University Graduate School of Journalism, Sara’s writings have been widely published in The Miami Herald, The Philadelphia Inquirer, The Atlanta Journal-Constitution, Essence Magazine, American Visions Magazine and Modern Maturity.

With an entrepreneurial spirit and creative vision, Sara remains committed to educating, empowering and enlightening the community around optimal health. In her role at WURD, she is able to mobilize all of her experiences, to help build it into a powerful and vital voice for the African-American community.



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